Krista Hauritz was appointed marketing manager in January and has been tirelessly promoting the event around the country since then. "We didn't know what figures to project apart from how many seats we've got per cinema. It's the first time (the event's) ever happened, so our real target is to just break even. We're a non-profit association so we really want to break even to make sure we earn enough to keep going for the future events and really put Winton and outback Queensland on the map."
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